This course is designed to transform Channel Managers into strategic leaders by equipping them with the tools, techniques, and insights needed to drive revenue, build stronger partnerships, and deliver measurable results. Through a practical, real-world approach, participants will learn how to foster trust, align partner goals with business objectives, and operate with confidence and precision. Leaders will gain the strategies to develop effective Channel Managers who can make a meaningful impact on their organization’s bottom line.
Taught by LinkedIn Learning Sales Instructor, Best Selling Author & Channel Influencer
Over the past 20 years, I’ve had the privilege of leading successful technology sales agencies, working alongside channel managers, and coaching partners to unprecedented success. My work has generated over $100 million in revenue, and now I’m bringing my expertise directly to you through this course. If you’re ready to transform your approach and build lasting, impactful partnerships, this is the course for you.
The Ultimate Guide for Channel Manager Success
Master the Relationship-Centric™ Sales Methodology
Learn how to build trust, align with partner needs, and drive results through authentic, service-oriented relationships.
Enhance Strategic Communication Skills
Gain practical frameworks for conducting impactful discovery meetings, QBRs, and partner coaching sessions.
Achieve Real Results with Proven Tools
Access ready-to-use templates, frameworks, and strategies that have driven over $100 million in channel sales revenue.
Elevate Your Partner Network
Understand how to identify ideal partners, align product strengths with partner goals, and foster long-term, mutually beneficial relationships.
Who Is This Course For?
Only those Serious about the profession. If you are looking to build or elevate your career in Channel Sales, this course is for you. If you are not serious about building better relationships and willing to put in the work, this is not for you.
This course is a compilation of decades of experience, best practices, and common challenges faced by Channel Managers.
This course combines prescriptive direction with downloadable tools and resources to fuel your success.
I’ve spent over two decades coaching channel managers, leading successful technology sales agencies, and helping partners achieve remarkable growth. This course is designed to address the exact challenges you face every day—like building trust with partners, driving meaningful results, and navigating complex relationships.
What makes this course unique is the focus on practical, actionable frameworks. You won’t just learn theories—you’ll gain tools you can use immediately to improve your performance, empower your partners, and achieve lasting success.
Course Curriculum
- Introduction My Story (1:44)
- The Role Of A Channel Manager (3:06)
- How To Build Trusting And Lasting Relationships (2:36)
- How To Support Partners in Selling (3:50)
- Leveraging Product Knowledge For Competitive Advantage (2:52)
- Align Your Product Strengths With Partner Needs (2:55)
- How To Choose The RIGHT Partners (3:50)
- Coaching Partners To Drive Growth (3:20)
- Communication Strategies For Channel Manager (3:00)
- Negotiation Essentials In Channel Management (3:20)
- The Power Of Data In Channel Management (3:46)
- Proficiency With CRM And Channel Management Tools (2:40)
- Modeling For Success Building A Sustainable Path to Success For Partners (2:20)
- Conflict Resolution (3:45)
- Build A Great LinkedIn Profile (3:20)
- Social Media Best Practices (3:26)
- You Did It! (1:17)
FAQ Section
Q: Is there a payment plan available?
A: Yes! Split the cost into [2–3 monthly installments] at no additional fee.
Q: Can my company purchase the course for me?
A: Absolutely! Contact us for enterprise packages or group discounts.