Ronnell Richards stands at the intersection of hard-earned experience and strategic innovation within the sales industry.

Ronnell Richards isn't just an instructor; he's a trailblazer in the world of sales and marketing. With over two decades of unparalleled experience as a serial entrepreneur and sales leader, Ronnell has crafted a sales philosophy that's not just effective but revolutionary. His book, "Shut The Hell Up And Sell," is more than just a guide; it's a manifesto for those who dare to sell differently.

Ronnell Richards is a luminary in the realm of technology and sales, whose influence and expertise have earned him recognition on a global stage. Honored as one of the Top 50 Technology Influencers, a badge of honor that underscores his pivotal role in shaping the future of tech and sales strategies, Ronnell's insights and methodologies have not only led the charge in innovation but have also guided countless professionals towards achieving excellence in their fields. Further solidifying his stature, his inclusion in the 101 Top Tech Advisors highlights his unparalleled advisory skills, trusted by industry leaders and innovators alike. As a LinkedIn Sales Insider and Instructor, Ronnell continues to share his wealth of knowledge, empowering sales professionals with strategies that transcend traditional selling, fostering genuine connections in the digital age. Featured in prestigious publications such as Forbes, Channel Futures, and INC, his thought leadership extends far beyond conventional wisdom, offering a fresh perspective on sales and technology that has cemented his status as a trusted voice in the industry.


Founder of JB Sales

"Authenticity and the "real" factor are rare these days which is why Ronnell stands out from the crowd. His experiences in sales and entrepreneurship, with all the highs and lows involved, has given him a unique perspective and true empathy for the people he works with. I thoroughly enjoy our conversations and walk away inspired every time."

CIO, Cartology

"This guy is the real deal. Ronnell not only has plenty of experience in the fields of sales and entrepreneurship, but he is a genuine dude.

CEO of Thought Horizon

"We worked with Ronnell to launch our Channel Sales segment. He was a one-stop-shop resource who took us from start to finish--eventually landing us an exclusive channel sales relationship with one of the biggest companies in the industry.”


In a world inundated with sales gimmicks, endless pitches, and aggressive marketing, "Shut The Hell Up And Sell" introduces a refreshingly straightforward approach to sales. It's not about talking more; it's about saying less but saying it right. This course distills decades of sales experience into actionable strategies that focus on the essence of sales — genuine connections, understanding client needs, and delivering value that speaks for itself.


This course isn't just about improving your sales numbers; it's about changing your perspective on what it means to sell. It's for those who believe in the value of their product or service and want to share it with the world without resorting to pushy sales tactics. If you're ready to elevate your sales game, build lasting business relationships, and achieve success through authenticity and empathy, this course is for you.

Embrace the Philosophy:

"Shut The Hell Up And Sell" is more than just a mantra; it's a philosophy that champions the idea that less is more. By embracing this philosophy, you'll not only see a transformation in your sales approach but in your professional relationships and personal growth as well.

Join Us:

Dive into a sales course that challenges the status quo. Say less, sell more, and start your journey to becoming a master of the art of selling without saying a word. Enroll now and discover the power of the "Shut The Hell Up And Sell" philosophy.


When I started crafting this course, I had one goal in mind: to strip away all the fluff that often clouds sales training and get right to the heart of what makes a successful salesperson. By weaving together the time-tested wisdom of philosophy with hands-on practice, I've put together a program that's not just insightful but incredibly actionable. Think of it as your sales boot camp, where you'll learn not just to sell, but to sell with integrity and effectiveness. I've meticulously organized each module to build upon the last, ensuring that whether you're starting from scratch or brushing up on your skills, you'll come away with a toolkit that's both practical and profound. Plus, I'm here every step of the way to guide you, clarify your doubts, and make sure you're getting the most out of your learning experience. Trust me, by the end of this, you'll be navigating sales with a level of finesse and confidence that'll set you apart from the rest


Co-Founder of Telarus

"Ronnell is one of the Channel’s greatest mentors and role models. He unabashedly shares his best practices with everyone he meets and is making the world a better place one person, one business owner, one salesman, one dad, at a time. If you ever want a dependable, seasoned, warrior in the trenches of business - and life - with you, he’s your man!"

Co-Founder of the Technology Advisor Alliance

"Hands down, the hardest working (and smartest working) person in the channel I can think of. Ronnell has so many special qualities that make him a one-of-kind leader. He brings people together and creates opportunities for others, teaching and lifting people up, giving them exposure, calls out bad behavior, tries to make things better. He’s done this not just for a few years but over and over throughout the last 2 decades."

Global Marketing Chief

“Ronnell is not just a colleague but a pivotal force in our industry.  His sales insight and industry knowledge consistently push the boundaries of what we can achieve, and he is always full of unique ideas to engage with partners and customers.”