Ronnell Richards, the renowned author of Shut The Hell Up And Sell and a seasoned sales expert, brings you a course designed specifically for entrepreneurs who want to thrive in today's competitive market. Learn directly from a sales mastermind who has revolutionized sales strategies for the modern entrepreneur.

Ronnell Richards isn't just an instructor; he's a trailblazer in the world of sales and marketing. With over two decades of unparalleled experience as a serial entrepreneur and sales leader, Ronnell has crafted a sales philosophy that's not just effective but brings joy to selling.

Honored as one of the Top 50 Technology Influencers, a badge of honor that underscores his pivotal role in shaping the future of tech and sales strategies, Ronnell's insights and methodologies have not only led to charge and innovation but have also guided countless professionals towards achieving excellence in their fields. Further solidifying his stature, his inclusion in the 101 Top Tech Advisors highlights his unparalleled advisory skills, trusted by industry leaders and innovators alike.

As a LinkedIn Sales Insider and Sales Instructor, Ronnell continues to share his wealth of knowledge, empowering sales professionals with strategies that transcend traditional selling, fostering genuine connections in the digital age. Featured in prestigious publications such as ForbesChannel Futures, and INC, his thought leadership extends far beyond conventional wisdom, offering a fresh perspective on sales and technology that has cemented his status as a trusted voice in business.


Founder of JB Sales

"Authenticity and the "real" factor are rare these days which is why Ronnell stands out from the crowd. His experiences in sales and entrepreneurship, with all the highs and lows involved, has given him a unique perspective and true empathy for the people he works with. I thoroughly enjoy our conversations and walk away inspired every time."

CIO, Cartology

"This guy is the real deal. Ronnell not only has plenty of experience in the fields of sales and entrepreneurship, but he is a genuine dude."

CEO of Thought Horizon

"We worked with Ronnell to launch our Channel Sales segment. He was a one-stop-shop resource who took us from start to finish--eventually landing us an exclusive channel sales relationship with one of the biggest companies in the industry.”




  • Learn from a Pro: Ronnell Richards isn't just an author; he's a practitioner who has spent over two decades in the trenches of sales and entrepreneurship.
  • Practical Skills: This course cuts through the noise, offering you direct, applicable skills that can be implemented from day one.
  • Designed for Entrepreneurs: Tailored content that addresses the unique challenges and opportunities faced by entrepreneurs in any industry.

What You Will Learn

  • Master the Art of Listening: Discover the power of active listening and why your best tool in sales is often silence.
  • Build Genuine Connections: Learn techniques to connect authentically with clients, moving beyond transactions to form lasting relationships.
  • Close Deals Gracefully: Develop skills to close deals that feel natural and organic, avoiding high-pressure tactics that turn clients away.

Course Features

  • Engaging Video Lessons: Dynamic, concise video tutorials that keep you engaged and make learning easy.
  • Interactive Exercises: Hands-on exercises that help you practice and refine your sales techniques in real-world scenarios.
  • Access to Exclusive Resources: Course enrollment includes exclusive access to additional learning materials, templates, and scripts.


Co-Founder of Telarus

"Ronnell is one of the Channel’s greatest mentors and role models. He unabashedly shares his best practices with everyone he meets and is making the world a better place one person, one business owner, one salesman, one dad, at a time. If you ever want a dependable, seasoned, warrior in the trenches of business - and life - with you, he’s your man!"

Co-Founder of the Technology Advisor Alliance

"Hands down, the hardest working (and smartest working) person in the channel I can think of. Ronnell has so many special qualities that make him a one-of-kind leader. He brings people together and creates opportunities for others, teaching and lifting people up, giving them exposure, calls out bad behavior, tries to make things better. He’s done this not just for a few years but over and over throughout the last 2 decades."

Global Marketing Chief

“Ronnell is not just a colleague but a pivotal force in our industry. His sales insight and industry knowledge consistently push the boundaries of what we can achieve, and he is always full of unique ideas to engage with partners and customers.”