The Fastest Way to New Money Is Old Money Most teams obsess over net-new logos. I did too—until I learned the secret: your fastest path to more revenue (and more enjoyment at work) runs through customers you already serve. This course shows you how to turn trust into pipeline with a simple, repeatable motion: deliver and exceed expectations, run purposeful business reviews, and proactively activate referrals. You’ll learn how to: Earn advocacy by consistently keeping promises. Run quarterly/annual reviews that surface new problems, budgets, and next buys. Generate predictable referrals by identifying targets and giving clients an easy intro script. Build an “existing-customer-first” cadence that shortens cycles, increases deal size, and reduces churn. Stop living on the hamster wheel. Your next new deal is already in your old money.